Thursday, 11 September 2014


I'm delighted to have been part of the launch party for #NTHouseproud last night. The newest initiative of the National Trust's London Project, with the help of RCA students and graduates and MADE.COM, the project aims to capture a snap shot of how Londoners live today.

Billed as a 'social media experiment', the London Project invites Londoners to upload pictures of the interiors of their homes to twitter or instagram using the project #NTHouseproud hashtag, and the those who the take best pictures can win MADE.COM vouchers, with the over all winner having the opportunity to have their homes temporarily become London's 13th National Trust property, with the red velvet rope treatment, room stewards and a guide book produced.

I think this is a great idea to continue to challenge people's ideas of what heritage means and can mean, much like the Big Brother takeover last year did. I'm curious to find out more about the logistics of taking over a 'normal' and lived in house, and even more curious to know the sorts of people who would want the prize! As excited as I am about the project, having visitors traipse around my home sounds like a panic attack waiting to happen.

Aside from the innovative idea to open up a lived in and real house, the #NTHouseproud project will produce a vibrant archive of photographs of home life in 2014, in an accessible and social media-friendly way, the kind of archive that future historians will be very grateful for.

I'm really interested to see how the project unfolds, and hope to continue to be involved with it.

No comments:

Post a Comment